WineSpot x Commerce7 + RedChirp: What’s Already Possible Today

Commerce7 is one of the most modern, flexible platforms in the wine industry — and we love working with it. Its clean API and open design allow WineSpot to go beyond answering questions — we take real action on your behalf:

RedChirp has built one of the most convenient and winery-friendly SMS platforms available. While WineSpot handles customer inquiries directly on your website via AI chat, we rely on RedChirp for smart fallback escalation when human support is needed.
Here’s how it works:

• WineSpot handles the initial guest question
• If the issue can’t be resolved, or the customer asks for a human
• We collect structured info (name, phone, issue, timestamp)
• Then automatically send it to your team via RedChirp SMS

If your winery already uses RedChirp — perfect. Your team continues using a familiar, trusted tool.
If not, we strongly recommend it. It’s not only ideal for handling escalations, but also a great platform for bulk marketing, post-visit follow-ups, and club engagement campaigns.

The following use cases are fully developed and ready for wineries using Commerce7 and RedChirp:

What it does:
Authenticates the member, checks eligibility, shows valid swaps, updates the order.

Winery advantage:

• No more back-and-forth emails
• Prevents missed deadlines
• Increases satisfaction while protecting revenue

Why it’s important:
These requests spike during club season, overwhelm small teams, and directly affect member retention. Automating this saves hours and prevents lost revenue.

What it does:
Pulls real-time tracking info, detects exceptions, delivers updates instantly.

Winery advantage:

• Cuts down post-shipment inquiries
• Reduces missed deliveries
• Frees up your team during peak seasons

Why it’s important:
These questions account for a large percentage of seasonal volume. Answering them instantly reduces stress and protects customer trust.

What it does:
Checks shipment status and carrier window, applies edits if allowed, escalates if not.

Winery advantage:

• Prevents failed deliveries
• Saves hours on manual edits
• Reduces frustration on both ends

Why it’s important:
A mistimed delivery can lead to returns, spoilage, or unhappy club members. Solving this fast keeps wine moving and customers happy.

What it does:
Validates membership, offers skip/cancel logic, captures reasons for churn.

Winery advantage:

• Lowers emotional burden on staff
• Provides churn insights
• Encourages retention through better options

Why it’s important:
Cancellations are sensitive and often preventable. Offering self-serve options in a helpful tone gives members a graceful exit — or a reason to stay.

What it does:
Collects issue reports, photos, matches to orders, offers resolutions, escalates edge cases.

Winery advantage:

• Protects customer loyalty
• Handles sensitive issues smoothly
• Gives your team only the edge cases to review

Why it’s important:
Handling these cases well is critical for reputation. Fast, friendly resolution turns a bad moment into a loyalty-building experience.

What it does:
Allows guests to request or book tastings directly via chat. The AI collects all required information — date, time, number of guests, and custom notes (like allergies or wheelchair access) — and passes it to Commerce7 for processing and tracking.

Winery advantage:

• Automates routine booking tasks
• Reduces missed or delayed reservations
• Frees hospitality staff to focus on in-person service

Why it’s important:
Even if your winery uses platforms like Tock or CellarPass, integration with Commerce7 is still essential. In many cases, nearly half of all reservations come through website widgets (when available) and are still handled manually — leading to delays, friction, or missed bookings. WineSpot automates this flow via Commerce7, reducing workload for staff and improving guest experience.

Bonus:
All collected leads are saved and can be used later for CRM-based marketing — such as targeting past visitors with special offers, upsells, or wine club invitations.

What it does:
Detects dissatisfaction, confusion, or human request. Collects contact info and routes to team via RedChirp SMS.

Winery advantage:

• No question left unanswered
• No friction for customers
• Your team stays in control without being overwhelmed

Why it’s important:
AI doesn’t need to do everything — it just needs to know when to ask for help. This ensures customers are taken care of, even when issues are complex.

All of these workflows are built with real winery logic, not generic scripts.

They connect directly to Commerce7, and escalate smartly via RedChirp when needed.
They don’t replace your hospitality — they protect it, by taking the pressure off your team and giving your customers fast, accurate service.

👉 Want to see it in action? Book a demo
👉 Learn more: 5 Advantages of Automated Customer Service in Wineries — and discover how automation can transform your DTC experience.